Joe Sequenzia

Managing Partner, CEO

For 20 plus years Joe Sequenzia has pursued his passion for strategic positioning and brand building for some of the leading brands in the world including Pepsi, Nike, Starbucks, Coca-Cola, Mitsubishi, RJ Reynolds, Fox, McDonalds, American Express, FUSA, Philip Morris, MasterCard, General Mills, Porsche, Audi, Volkswagen NA, P&G Brands, Virgin Megastores and ABC Networks to name a few.

His experience covers a wide range of marketing, advertising and alternative media expertise: from reinventing promotionally driven brand-building at Ryan Partnership to revolutionizing brand planning at Grey Advertising to generating consumer loyalty patterns at Agency of the Year Cyrk-Simon Worldwide, to devising trackable, tangible results in e-based and direct methods at DraftFCBworldwide there is no limit to the ideas, tactics and resources Joe is willing to employ to build his clients' brands.

His wall of Clios, Pencils, Reggies, Telly's etc. is a by-product of his unending curiosity and passion for innovative communications that move people to believe in brands. What he's learned along the way ... always ask why ... never settle for good enough ... and it's best to be lucky and good.

Every child is an artist. The problem is how to remain an artist once we grow up.— Pablo Picasso

Maureen Main

CFO/Partner

There is a long-standing misconception in the advertising industry that an agency CFO is typically a square peg working alongside a bunch of whacky round holes. Nothing, dear reader, could be further from the truth when it comes to our beloved "Mo." She is one of the most well rounded industry veterans we know. She's also completely nuts.

Mo is eons above accounts received, expenses paid and petty cash. She is the financial maestro that keeps milk humming along without a sour note. Her career spans more than twenty years, each one spent working with marketing firms such as The Marketing Agency, Fusion 5, NOW LLC and now milk. Part of the original management team at Fusion 5, Mo helped the company grow from 6 employees to 55, and from $2MM in revenue to $20MM. She even helped with new product development while at NOW.

Another CFO couldn't just walk in off the street and do what Mo does. They wouldn't understand our industry, our people or our culture. They would recognize the numbers, but they would never be able to do the math. Mo knows the math. milk would be a great deal less without her.

No one can make you feel inferior without your consent.— Eleanor Roosevelt

Deborah Casey

Director of Accounts

No one is better suited to work with clients than Deb. That's because she began her career as one in the marketing department at Subway Sandwiches where she tackled the challenge of increasing sales in low volume stores and created new product introduction campaigns such as Subway's first breakfast menu.

She then made a smooth transition to the agency side and worked on national consumer promotions and events for brand giants such as Duracell, Gillette, Schick, Nabisco, Pfizer, Fuji, Beech-Nut and Duraflame. Whether it was at Horizon Consulting Group, Millennium Marketing, or Strategic Direct, Deb brought with her an ability to deftly balance the needs of a client with the desires of a consumer.

Deb joined milk over 7 years ago and has been our rock ever since. Her poise, grace and confidence can be felt on every account she guides, and her ability to smile in the face of adversity is one of those rare qualities you can't teach – it's a gift. Expert juggler. Team leader. Ship's captain. The Boathouse would be adrift at sea without her.

That which does not kill us makes us stronger.— Friedrich Nietzsche

Kelly Coveny

Chief Creative Officer

A Chief Creative Officer's job is different anyone else's at the agency. A CCO's responsibility is overarching account and creative, making sure that the course set for the agency and for each client is true to their specific objectives and direction as a BRAND.

Kelly's introduction to writing came at a young age, where set out to create her own language. Over her fifteen year career Kelly has worked on broadcast, print and interactive for agencies: JWT, Hal Riney, FCB, Ogilvy & Mather and most recently; Saatchi & Saatchi in New York -Where her team grew P&G brand Olay from 2 billion to 3 billion within three years and won back to back gold lions at Cannes for Agency of the Year.

Additionally she has made a difference for clients: Crest, Old Spice and Head & Shoulders, Oreo, Chips Ahoy, Jell-O, Subway, Gatorade, Suave, Clairol, Serta, Sears, and Chase Bank, amongst others. A published poet and commissioned screenwriter, Kelly is the author of two books: "All The Girls" and "Observations of a Sometimes Stiletto-Wearing But Mostly Fleeced-Out Working Mom on the Outskirts of Manhattan". Her first album, "From There to Here", was honored by the New York Songwriters Circle and she released her second album, "Spring Has Thrown a Rope", in June of 2010.

She holds a Master’s Degree in Poetry and is still passionately pursuing linguistic arts.

Chris Wahl

Executive Creative Director

Starting at an early age, Chris knew that he was destined to work in a creative field. In first grade, when asked to write a short story on Thanksgiving, he chose to write about the turkeys rising from the grave and taking revenge on the pilgrims. -Strangely, the nuns didn't find this funny.

Chris comes from a deep background of the top Fortune 100 Brands. Earning praise and crafting award winning work for clients like Coca-Cola, Campbell's, Crayola Daimler Chrysler, Pizza Hut, Miller Lite, Crown Royal, Johnnie Walker, Guinness, Smirnoff Vodka, Godiva Vodka (tapping into his inner diva) and Skoal/Copenhagen Smokeless Tobacco...

-We could go on, but our cursor is getting tired.

All while focused on growing their respective business and increasing revenue.

Chris finds his inspiration in some unlikely spots such as chasing striped bass in the Rhode Island surf or making his own knives from recycled steel.

-oh yeah and he lived in Rennes, France for a bit, so he knows his way around Europe. -Bring him on your next European adventure, he travels well.

Alec Lawson

Creative Director

Alec loves a blank page almost as much as he loves a big idea. Which is fortunate, because this is an industry where you’re only as good as your last concept.

In other words, Alec hasn’t forgetten his Copywriter roots. He’s risen through the ranks of creative departments at places such as BBDO, DDB/Seattle and TracyLocke with a determination to remain “hands on.”

That approach has helped him build powerful and sometimes award-winning campaigns for clients such as Pepsi, Microsoft, Subway, Amtrak, Energy Star, and Southern Comfort.

He’s seen the blank page in all its formats, too. TV, Radio, Print, Outdoor, Digital, even bar napkins and matchbooks. And whether his next project is a national TV campaign or a diner placemat, he'll approach it as an opportunity to connect with consumers on a personal level.