Our Solution

ELEVATE

We focused on one point: the experience is all about the details. With the ELEVATE campaign, we approached that issue head on and communicated that each and every experience at Okemo is Elevated – from the food, to the accommodations, to the ski and après ski. Ultimately, we promoted Okemo as a world-class four-season experience that surpasses expectations. It is not just the place you take your family to ski; Okemo has something for everyone year-round.

We utilized print, OOH, email, web, on-site events, radio and video, targeting out-of-state families in the tri-state region in addition to day-trippers from the Boston area. All photography was vibrant and action packed to draw consumers into the thrill of the season and to communicate Okemo’s ability to Elevate your trip.