The Cannes Lions International Festival is all about winners. 13,000 attendees pack into this seaside paradise to celebrate achievement in creativity. And with a crowd like that, this year’s real winner wasn’t found on the stage. Hotels booked up fast, really fast. And that’s where Airbnb cleaned up. In our May 10th blog, The Ultimate Airbnb Stay, we talked about the growing successes of Airbnb and how it has become the “IT” thing when booking travel. “Airbnb’s role is to absorb all of the visitors that are interested in attending these traditional festivals because of their popularity”, said Jonathan Mildenhall, Airbnb’s Chief Marketing 0fficer. With over 4,000 listings offered at this year’s festival, Cannes was Airbnb’s busiest week yet. Aside from the alternative decorative options, the San Francisco-based home rental company also offered a cheaper way for startup agencies and/or young professionals seeking to save costs and network. “The diversity of our price range allows a much more diverse range of festivalgoers to attend”, said Mildenhall. Most likely the eight-year old brand’s greatest achievement is their minimal marketing strategy used for Cannes. The saturated amount of listings and the high volume of travelers were luckily advertisement enough to get people looking and booking Airbnb.