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Kanye West’s “Unconventional” Super Bowl Ad Brings in Almost $20 Million

March 1, 2024

According to NPR, the cost to purchase a 30-second advertisement spot for the 2024 Super Bowl was a hefty $7 million dollars – $233,333.33 dollars per second. With this year’s viewership during the Chiefs vs. 49ers matchup drawing a whopping 127.3 million according to Nielson – the largest TV audience READ MORE >

Gen Alpha’s Obsession: Beyond Algorithmic Alchemy

February 8, 2024

“Teenagers obsessing over celebrities,” scoffs an older generation, shaking their heads. But while Michael Jordan’s influence transcended sneakers, today’s digital landscape brews a different kind of obsession – one brewed not by talent, but by algorithms. Gen Alpha, born after 2010, is growing up in a TikTok-fueled reality where skincare READ MORE >

Is Alcohol Losing Its Fizz? The Trend That Could Reshape How We Connect

January 9, 2024

While dealing with the stress and isolation of the world-stopping pandemic, some not-so-surprising habits reared their ugly little heads – most notoriously, the knack we humans have for seeking and finding solace in booze. More and more of COVID-19’s residual effects have permanently shifted our culture. But is there an READ MORE >

How Content Scores Big with America’s Soccer Revolution

December 18, 2023

With the universally-loved TV series Ted Lasso and the rippling news of actors Ryan Reynold’s and Rob McElhenney’s purchase of Welsh football team Wrexham (and the documentary that came with it), “soccer awareness” in the United States may be at an all-time high. Initially, soccer was introduced to the US READ MORE >

A Collaboration 60 Years In The Making

November 14, 2023

Beast, Cyclops, Gambit, Rogue, Storm and Wolverine. Marvel’s marvelous superhero mutants, the X-Men, are the subject of one of the hippest new style collaborations – between KITH and ASICS. KITH – the American fashion and lifestyle brand established in 2011 by footwear and clothing designer Ronnie Fieg – has teamed READ MORE >

The Unveiling of the Las Vegas Sphere

October 11, 2023

The entertainment venue of the future has arrived. On September 29th, the iconic Irish rock band U2 played the debut concert of not a new theater, concert hall, or stadium – but a sphere. After five years of planning and construction after the Madison Square Garden Company’s initial announcement, the READ MORE >

The Rolling Stones Announce Album of New Songs for first time in 18 Years

October 3, 2023

Start me up! Teasing the world with cryptic social media posts and their iconic logo being eerily projected at landmarks in cities such as New York, London, and Paris – on September 4th, The Rolling Stones officially announced they’ll be releasing a full-length studio album of new original music on READ MORE >

The Case for Aging Rockers

September 12, 2023

Last week, rock star Bruce Springsteen announced he was canceling his September tour dates to get treated for a peptic ulcer. Such an announcement seems freakish for such a fiery rock musician – until you realize that he’s 73 and that they typically flare up in those who have elongated READ MORE >

How Christopher Nolan and ‘Oppenheimer’ Keep Us Engaged

August 8, 2023

This past weekend, ‘Oppenheimer’ set the record for highest grossing film set in World War II, running up a total of over $500 million. With many critics being left shocked with how fast an R-rated movie flew past the threshold, there is a lot of hype surrounding the film – READ MORE >

Musicians Connect with Fans on Threads

July 25, 2023

Earlier this month, Meta dropped their latest app on the market, called Threads. Dubbed a “Twitter Killer” by CNN, Threads revolves largely around text-based posts, while allowing photo and video as attachments. Screaming in popularity, the app gained 100 million users in less than two weeks. The differentiating factor that READ MORE >

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