Augmented Lego Reality.

June 24, 2014

The world’s favorite brick-building toy is merging physical and digital play with Lego Fusion. Once kids have built their latest Lego creation in real life, Lego Fusion allows them to upload their constructions to iOS and Android apps where they can play with them in virtual worlds like “Town Master” where players build a town or “Battle Towers” where players must defend their “Lego Tower” from destruction. Adding a social experience to the mix, builders can then see and interact with other uploaded Fusion sets, including other towers, cars, and towns. It’s a pretty cool way to mix real-life with the video game world. Read more.

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