Right now, as you read this, there are cities around the country big and small that are asking themselves this very question: How can we become the next Austin, Texas? Incredible, right? In 1986, Austin was a third-tier city known only as the home of the Texas Longhorns. But in 1987, the South By Southwest Music Festival flipped the script forever when it tilted America’s cultural limelight toward the Lonestar State. A lot has changed since ’87. SXSW is now a multimedia mega conference. But it hasn’t forgotten its roots. It’s still one of the most anticipated music events of the year. Here’s a taste of some of the artists performing in the 2013 showcase: Fleet Foxes Grizzly Bear St. Vincent Best Coast