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Change Your Mind About Your Morning Commute

February 27, 2023

Four Fairfield County highways ranked in the Top 10 of “Most Congested Corridors in the United States” according to a study by INRIX, a transportation data company. With I-95 South from the Sherwood Island Connector in Westport to Indian Field Road in Greenwich ranking as the #1 “Most Congested Corridor” READ MORE >

Live Nation and Ticketmaster’s Toxic Relationship with America

January 20, 2023

In November of 2022, the internet erupted in a frenzy as millions of “Swifties” became enraged for being shut out of ticket purchases for Taylor Swift’s upcoming tour – with prices reaching $499 face value, and an astronomical $28,000 resale price. Unsurprisingly to many, that actually is a common occurrence, READ MORE >

PointsBet and Drew Brees’s shocking marketing stunt backfires

December 12, 2022

On the morning of December 2, former New Orleans Saints quarterback and NFL legend Drew Brees was killed in a lightning strike during a commercial shoot in Venezuela for a sports gambling app. Or so we thought. Brees, who joined PointsBet Sportsbook, an online gambling company as a Brand Ambassador READ MORE >

How On is Running up the Shoe Industry Mountain

November 1, 2022

When you think of athletic footwear industry giants, a few brands immediately come to mind: Nike, Adidas, Reebok, Asics, New Balance…but have you ever heard of On? On, the running shoe trailblazer founded in Switzerland in 2010 has taken the sneaker world by storm, completely upending the industry with their READ MORE >

A Man’s Best Friend turns Family

October 7, 2022

In March of 2020 when the COVID-19 pandemic forced the entire planet to socially distance and stay at home, familiar furry friends living in millions of households gradually earned their spot at the dinner table with the rest of the family. With pain and struggle for so many people during READ MORE >

Is the extinction of movie theaters soon inevitable?

September 1, 2022

Earlier this week as Cineworld – owner of Regal Cinemas – announced that they are considering filing for bankruptcy, AMC Entertainment stock plummeted roughly 40%. With these reports, the continuing trend of economic decline in the movie & entertainment industry became even more apparent as we continue to immerse ourselves READ MORE >

And Just Like That… *SPOILER ALERT: Sex and the City Reboot*

December 14, 2021

For those of us that shamelessly indulged in the masterpiece that is Sex and the City, most of us were thrilled to hear that the show was coming back for round 2 seventeen years after the original series concluded. What we didn’t know was that the producers would kill off READ MORE >

Forget the Product, Give Us the History

December 14, 2021

I never knew I could love a motorcycle ad until I saw these powerful ones by Harley Davidson based out of the Czech Republic. When we think of the Czech Republic we picture the fairytale city of Prague, their ongoing recovery from the Cold War, and of course, the beer READ MORE >

“The Best Men Can Be”

December 14, 2021

If you’re looking for an ad that’ll make you think, look no further. Gillette’s “We Believe” campaign surfaced in 2019 during the height of the #MeToo movement and talks of “toxic masculinity” and immediately became a controversial topic of conversation. The ad’s aim was to take their age-old slogan—“the best READ MORE >

Corona Hard Seltzer with a Twist

December 14, 2021

When it comes to food and beverage, what better way to advertise your new product than to offer it to your customers for free? There’s a catch, though… and if you didn’t pay attention in high school Spanish then you might be in trouble. Nothing beats a Corona with a READ MORE >