Legacy: Why Hyundai Jumped to Sponsor Boston's Female Pro-Soccer Team

Hyundai will appear on the right sleeve of Boston Legacy FC’s primary and alternate kits beginning in 2026. Revealed on National Girls & Women in Sports Day, the partnership reinforces Hyundai’s commitment to advancing women’s sports and builds momentum ahead of the 2026 FIFA World Cup. After a 30,000-strong inaugural crowd, Legacy’s future — and brand support for women’s sports — looks promising.