Luxury Fashion Brands Respond to Activism
Most luxury fashion brands stray from commenting on social affairs. Part of its mystifying charm is that with the title ‘luxury’ comes the implication that it is timeless– as if the industry is too elite to have to disclose their opinions on current events, publicly.
Ethical Brands are Coming Together to Raise Awareness About the Fast Fashion Industry
Perhaps one of the most beneficial aspects of social media is how information can be disseminated about a certain person, place, or thing in the matter of seconds. This can quickly become a company’s PR crisis, however, when they are exposed for their wrongdoings.
Companies Step Forward After Attack on United States Capitol
In considering the divisiveness of America’s current political realm, social conversations about politics can either be a light-hearted discussion– or, if the involved parties disagree, they could have the potential to cause irreparable damage to families, spouses, and friendships. Businesses have picked up on this: following the storming of the US Capitol Building on January 6, huge American companies (JP Morgan, Goldman Sachs, Citigroup) have since halted their donations to both Democratic and Republican parties.
Fashion Brands to Keep an Eye Out for in 2021
Loungewear, cottagecore, and athleisure are expected to rule the 2021 fashion scene, likely as a byproduct of the coronavirus pandemic lockdowns– people really took sweatpants, workout clothing, and DIY tie-dyed hoodies and made it fashion.