Like you, we were curious to know how people were using their mobile phones during the Super Bowl. Second screen usage is something we’re constantly thinking about when developing campaigns, so it was on our minds during the biggest platform of the year for TV commercials. According to a story published in Fast Company, 59% of viewers used their phones more during the game as compared with 41% who did so during commercial breaks. In other words, the ads were must-see TV more so than the game itself. Except, of course, for the half time show. Second screen activity plummeted when Beyoncé was getting all Sasha Fierce on New Orleans. Check it out.