Pepsi is in dire need of reimaging themselves after the Kendall Jenner ad backlash that is a nightmare the company can’t wake up from, but can their image be saved by a simple PR stunt? Will Hammock and Sai He, an Art Director and Copywriter from DDB San Francisco, are willing to give it a try. Hammock and He created a campaign for Pepsi that could deliver their intended message in a much better and [safer] package. And ironically, it all begins with the packaging. A former campaign of a Pepsi emoji can sparked an idea for the new campaign. Why not change the logo to embody relevant causes? Supporting causes like BLM Movement, LGBTQ Rights, Women’s Rights, and NoDAPL with a revamped logo to sport each cause’s corresponding colors and imagery. #PepsiCAN would proclaim that “We CAN Live Bolder, we CAN Live Louder, we CAN Live for Now…We are the voice of the new generation. Let’s start making some noise!” Rather then urge people to ‘Join The Conversation’ with a rally sign, #PepsiCAN could help start a conversation and ignite change without being offensive. For a beverage company, a package redesign is an excellent way to campaign. If Pepsi should adopt this campaign they could prove they are listening to the masses and not just speaking at them. No matter if they decide to take the help of these two San Francisco creatives or not, Pepsi needs to do some major PR damage control pronto.