We recently discovered this 2005 book by the late great Phil Dusenberry and can’t put it down (Ok, we work 23 hours a day, but hour 24 is devoted to reading). Then We Set His Hair on Fire contains many of the stories from a hall-of-fame advertising career that included work for some of the biggest brands in the world such as GE, FedEx, Pepsi, Visa, Gillette, Pizza Hut and HBO. But it’s his advice on discovering insight that is so invaluable. It’s not just a great advertising book. It’s an essential business book from the man who also happened to co-write The Natural, one of the greatest sports movies of all time. Want to know how to create a brand that really stands for something? Grab this book then join us during hour 24.