Korean researchers have developed a stick-on sensor that measures goosebumps on the body to observe the correlation between goosebumps on the skin and human emotions. The researchers placed the sensor on the arm of a subject and directed them to perform actions such as touching ice cubes. It’s interesting to think how the information gathered through this, and other similar studies, could possibly be used to identify music and visuals that have the potential to allow marketers to find just the right spine-tingling messaging. Just the thought of it gives us goosebumps. Read more.