For the first time in its doll making history, American Girl, is having a boy. Logan Everett was first introduced to the world at 18-inch doll, with perfect boy-band brown hair, a plaid shirt over a t-shirt and dark-wash jeans. He is a musician and is bandmates with Tenny Grant, “a blond-haired brown-eyed doll who is a rising star in the Nashville music scene,” American Girl described. There is no denying Logan is a push toward a more diverse lineup in the American Girl collection. “We do an enormous amount of research with girls and their parents, and the one thing we’ve heard loud and clear is a desire for more – specifically more characters and stories from today,” Julie Parks, an American Girl spokeswoman stated pending Logan’s introduction. Along with its lack of diversity criticism, the doll company has been criticized for losing grasp of what the American Girl brand stands for. When the line was first presented, it became an instant success for its historical story telling through a doll’s eyes with elaborate clothing and furniture. Throughout the years, the American Girl franchise has marketed its brand on being distinctive and original, but lacking variety and current cultural relevance in its collection. Logan and Tenney are two steps forward for the doll franchise to contemporize the brand, along with Z Yang, the first Korean-American character, and Nanea, the first Hawaiian character, making their American Girl introductions.