Why watch a recorded commercial when you can watch Live Video Ads? In this interactive form of experiential marketing, video ads are fed directly to the web, broadcasting live events all to draw you in. Our friends at C-Scout explain, “The concept of generating attention on the spot with product samples or events has been popular for a while. Now marketers are starting to move this popular tactic online, generating attention with video cameras on location, integrating consumers and passerby’s into the advertisement action.”