Earlier this month, Meta dropped their latest app on the market, called Threads. Dubbed a “Twitter Killer” by CNN, Threads revolves largely around text-based posts, while allowing photo and video as attachments. Screaming in popularity, the app gained 100 million users in less than two weeks.
The differentiating factor that separates Threads from its competitors, however, is that it allows real-time conversation, which can happen between all users, such as celebrities, artists, musicians, doctors, friends, family, neighbors – you name it. This special feature, amongst the app’s others, change the way artists, celebs and beyond can connect and keep in touch with their fan-base.
While the app is in its early stages, musicians can scramble to gain real estate on the app – and since it has no advertising functions in place yet, popularity still has the ability to be random without competing with users promoting their posts. Also with the new platform, it allows musicians to create new content specific for the app, that may not have been catching wind or sticking on others – and it’s simple too, being text-based. It doesn’t have to be a photo or video.
Fans typically are attracted to celebrities or artists that show their “human” side – and Threads allows this. With its text-based posts and real-time conversation compatibility, it gives artists the chance to genuinely take the time to talk to their fans with the security of being virtual. Artists aren’t necessarily saying “Watch this” or “Listen to this” – they’re asking questions, answering questions, and making statements that spark discussion.
Another pro of using Threads as an artist is that it’s very low maintenance. This isn’t your Instagram feed where you need to edit a picture meticulously or pay someone to make a poster and then write a caption. This isn’t TikTok where you need to crop multiple videos down to as short as possible to actually get people to watch it. This isn’t Spotify or Apple Music where you have to professionally record a song and have it mix and mastered and distributed for hundreds of dollars. This is content on an app that gives you 500 characters to speak your mind, be human, and connect with your fans.
With Twitter in turmoil, Instagram and TikTok users gaining frustration breaking through the algorithm, and Facebook growing older and older – Threads can be the new online space for musicians to grow.