I once had a client dubiously ask me what the percentage of Americans have flash installed on their computer after we proposed that we use a flash module on a website.
Nike must believe that that percentage is high, as their brand new website is entirely flash based. And it is beautiful and simple and clean.
Now I can use Nike as an example in my day to day client goings-on, and I am ever so pleased.
The New Nike Store is found at www.nikestore.com.