A book recommendation? In the Hollywood issue? You bet. We love our moving pictures, but we’ll never turn down a subject that moves us, and the central theme driving Ty Burr’s new book does just that. As ad people we get an inside look at how products go from idea to production to promotion. In Gods Like Us, Burr shows us a parallel universe as he takes us through the early history of Hollywood’s star-making machine; a time when actors were ‘created’ and marketed like products even more so than today. Remember Johnny Weismuller, the most famous Tarzan of them all? MGM reportedly