Black background with the phrase 'JSCILL8' in large, white, bold, uppercase letters and the words 'SHINE BRIGHTER' in smaller, white, uppercase letters below.

Oscill8

New Product Launch: Branding | Packaging | eCommerce Site

To get in on the electric toothbrush game along with the likes of Sonicare, Oral B and Quip, Conair saw an opportunity to capture some market share with a new product. milk* created and launched the brand with a sleek, modern design and a seamless customer experience online.

OVERVIEW

HIGHLIGHTS

  • Developed innovative brand ID and packaging

  • Created cohesive marketing and sales materials

  • Launched an eCommerce site with a subscription model

LOGO DESIGN

logo oscill8 design
logo oscill8 design icon
Colorful background with a repeating pattern of stylized interconnected ribbon shapes in shades of purple, blue, and gray.

PACKAGE DESIGN

Packaging of OSCILL8 rechargeable toothbrush showing features such as cleaning, polishing, and massaging, with illustrations of the toothbrush, brush heads, and benefits.
A box of Oscill8 rechargeable power toothbrushes with water splashes on a blue background.
Multiple boxes of Oscill8 rechargeable power toothbrushes arranged on a pink surface.

WEBSITE DESIGN

Webpage displaying an electric toothbrush with water splash effects, promoting oral hygiene with a 'Shop Now' button and navigation options for shop, accessories, and support.
Mobile screen displaying an online store's accessories page with three replacement toothbrush heads and an "Add to Cart" button.
Website homepage promoting the OSCILL8 rechargeable toothbrush, showing toothbrushes splashing water, product box, and girl smiling.
Box of Oscill8 rechargeable power toothbrush on bathroom counter next to a white vase with beige pampas grass, bathroom sink with black faucet and knobs, tiled backsplash.