PopCorners

Integrated Campaign: Social | Video Content | POS | Print Media

OVERVIEW

milk* was hired by Ideal Snacks to rescue and reimagine an underperforming product already in market with negative traction. The mandate was to rename, repackage, and relaunch the brand, build a complete go-to-market strategy, create new product lines, and position the company for a $100M+ sale within five years. The result became POPCORNERS — a fully reinvented brand engineered for rapid adoption and acquisition.

HIGHLIGHTS

  • Renamed, repackaged, and relaunched the product as POPCORNERS

  • Built the full go-to-market strategy and growth roadmap

  • Secured exclusive national placement on JetBlue Airlines as the only in-flight snack

  • Leveraged JetBlue case study to win immediate national distribution with Costco

  • Launched additional product lines and event marketing campaigns to drive scale

  • Achieved acquisition by PepsiCo for $114M, exceeding the original $100M target within the five-year window

Secured Costco as a key account and achieved national rollout within three months. This was quickly followed by major grocery chains—all without paying slotting fees and with dominant in-aisle placement.

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