It could be the end of a tasty era. Statistics are showing that craft beer and mainstream beer companies are in a downward spiral in the market. Boston Beer and Sierra Nevada, the top two craft brewers are both in decline with only a 1% sale increase since May. Sales for the nation’s top three light beers have dropped an average of 4.4% during the same time period. MillerLite is experiencing the biggest drop, down 6.5%. According to a MillerLite’s spokesperson, MillerCoors has decided to take a long-term view approach to achieve a flat volume by 2018 and growth by 2019 and are not fazed by this recent percentage drop. Both mainstream and craft beers have strong (yet different) marketable advantages. MillerLite, Coors Light, and Bud Light have a strong loyal consumer base and craft beers have consistent variety in their flavors. But it’s a catch-22. When will loyal beer fanatics become bored of the ordinary taste and dip into the crafty pool and when will unique beer enthusiasts call it quits with the ‘chocolate chip cookie dough ale’ and crave something original? Stay tuned…