Online sales are booming, right? But did you know that clothing represents only 8% or all online sales? The obvious reason: you never know if the clothes are going to fit, which leads to the measly eight percent plus huge return rates for retailers. Well, Fits.me, an Estonia-based tech company has a solution. Fits.me (great name, btw) is a virtual fitting room for online clothing retailers. Add Fits.me to your site and its robotic mannequin will take your customers’ body measurements, mimic their shape and allow them to see exactly how your clothing will fit them. Luxury clothier Hawes & Curtis has already adapted the technology and it wouldn’t surprise if other online retailers soon follow. Check it out.