Ernie Schenck is one of our favorite contributors to Communication Arts. His Advertising column is a highlight of each issue. Like his pal Luke Sullivan, Ernie penned a must-have book for everyone with a brand story to tell. In The Houdini Solution, Schenck shows you how to use tight budgets and last-minute deadlines to your advantage. It’s easy to think outside the box with a millions of dollars at your disposal. But lately that box is getting smaller and smaller. Which is why you need this book. Check it out.