What’s Delta Innovation Class?

April 3, 2014

Delta Airlines is seating professional experts next to eager “up-and-comers” in order to create a mid-air “mentoring” program. Here’s how it works: Find a Delta flight that offers “Innovation Class,” apply for a seat through LinkedIn, and if you’re lucky enough to be chosen, you’ll fly for free while squeezing in some quality networking time. Mauricio Parise, Delta’s director of worldwide marketing communications, told CNBC, “We have customers flying with us who are big thinkers and innovators and are changing the world, we want to bring the ones succeeding in their field together with people who aspire to follow them.” The first duo was expert Eric Migicovsky, the inventor of the Pebble Smartwatch, and James Patten, an innovator and visual artist. Their flight from Salt Lake City to a TED Conference in Vancouver is available online.

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