Everyday companies are starting to utilize the principles of Conversational Marketing™. A great, real-world example is www.flyertalk.com a community for lucrative business travelers. Starwood recently was receiving so many suggestions and complaints on the site that a senior executive was asked to monitor the site and keep an eye on the forums.
Red Rocket uses Conversational Marketing™ to help companies keep track of what the marketplace is talking about and provide unique solutions to acquire and encourage repeat purchase and experience. Most companies do not have the time of resources to accurately monitor chatter. Red Rocket streamlines the process and creates opportunities where none previously existed.
Michael Kosowicz
Red Rocket