With the new decade comes new looks, collections, and partnerships. Queen B herself is already ahead of the game this year. Her new collaboration with Adidas launched and is proving to be a huge success.
Beyoncé’s Ivy Park x Adidas Collection is being called the next Yeezy situation. Kanye’s partnership with Adidas not only got him out of $50 million in debt but turned him into a millionaire (some even say billionaire). If Kanye can go from those extremes, there’s no telling where Beyoncé’s brand could take her.
Previously having partnered with Topshop, Beyoncé has made changes for this relaunch with Adidas. She is now the sole owner of the athleisure brand, which is gender-neutral and includes apparel, jewelry and footwear. Having already sold out on launch weekend, it seems evident this brand will be a success.
Image Courtesy of JStone (Shutterstock)