Impossible Foods, Beyond Meat and Before the Butcher have all seen sales drop as foodservice establishments keep their doors closed, but also are finding new ways to get to their customer base during the meat shortage. Innovative ways of getting to customers are on top of the companies; as are product expansions and breaking into new markets. Beyond Meat reported first quarter net revenues that were up 141 percent from the same period in 2019, to more than $97 million compared with $40 million last year. Impossible Foods increased from selling to 150 grocery stores nationwide to 2,700 grocery stores in April. And the industry is optimistic that once the pandemic subsides, the recent growth in sales will become the new norm.