Marketers have a role in communicating important call-to-action messages during crises and have a responsibility to lead the way. And while social distancing may be the new norm, we can only achieve so much with it. In these strange times, brands need to be strategically-focused on the long-term and not just on how people are all at home now. The challenge for all brands is to ensure that the ideas for change being raised during the coronavirus pandemic are actually implemented. Marketing teams must resist temptation to fall into old habits and try to stay on the new norm trends. At the end of the day, we all need each other. And we must do everything we can to help each other. And marketers’ are the leaders.