As marketers, we only pay slight attention to the supposed mindset differences between the “generations” that strategic planners invented. Boomers, Gen-X, Millennials, etc…. I mean we certainly don’t think exactly like everyone else that’s our same age. Yet, it’s fun to sink to the football rivalry level and pit Boomers against Millennials. That’s why we found this cry for attention from Gen-X so funny. According to Gizmodo, Gen-X is tired of being ignored and demands Rodney Dangerfield respect! Read the plea at gizmodo.com.