To come up with compelling advertising, we think about perceptions and the feelings connected to those perceptions. That’s why we found this video so intriguing. A YouTuber took BBC commentary from a massive North Korean military parade and put it over footage of a celebration of Queen Elizabeth II’s birthday. If you close your eyes, the commentary conjures up terrifying images of nuclear missiles, tanks and thousands of North Korean soldiers parading through the streets, but when you open your eyes you see British pageantry celebrating their queen. See how this juxtaposition makes you feel at BBC.com.