Is PepsiCo really making a dainty chip for females? There is a lot of buzz around PepsiCo developing a gender-specific version of the mainstream chip snack. “We are looking at it, and we’re getting ready to launch a bunch of them soon,” PepsiCo’s CEO stated. New Doritos Blaze bring a bold new heat to the Frito-Lay’s lineup. As appetites for heat and spice have grown tremendously in the last decade, companies need to find a delicious answer to consumers spicier demands. Although it was never specifically said that there was a Doritos for women coming, ‘Lady Doritos’ has taken social media by storm. “Women would love to do the same [eating Doritos like men], but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their month,” Nooyi went on to say. So, a female CEO is saying that men and women can’t enjoy the same chip equally? @staceygarratt tweeted in response, “my generation marched so future generations of women could enjoy Lady Doritos”. Do we really need snacks for women designed and packaged differently? We can anticipate a press release from PepsiCo saying this was all a misunderstanding.