Even though the Super Bowl is about the game – many would argue that the commercials are the true stars. Not all of the ad spots are created equal, but some can leave the room discussing how good (or bad!) the commercial was instead of the game. For most companies getting their product a spot on America’s most coveted timeslot is no easy feat. If a company wants to have a Super Bowl ad, they have to be willing to shell out some serious cash. For a 30 second spot, you’ll need at least 5 million dollars to get your ad on air. According to Kantar Media, “between the coin toss and end of play, last year’s Super Bowl brought in an estimated $419 million from advertising.” It might sound astronomical, but companies are willing to pay the price for the priceless exposure that comes with this opportunity. When an advertisement is done right – it can create a viral firestorm for the company and garner unrivaled exposure. No matter which commercial you loved it’s part of the Super Bowl! Ranked as the funniest commercial of 2018 was the Doritos Blaze vs. Mountain Dew Ice ad (that we blogged about in our previous blog). Nothing can really beat Peter Dinklage and Morgan Freeman counterpart lip-sync battle.