Why Does Gen-Z Love The 90s?

Media has certainly recognized and helped fuel this 90s revival. Teenage Mutant Ninja Turtles, Ghostbusters, Barbie (who saw mega-commercial success in the 90s), Saved By The Bell, and soon, Buffy the Vampire Slayer - have all seen reboots in recent years. With financial security for studios coming from millennials and older Gen-Z, these nostalgia market classics have been flying off the shelves. Along with this, certain 90s shows have never really disappeared from the public eye. Seinfeld and Friends are now reaching another generation of viewers trying to connect with the past.

Maybe life was a little less stressful in the 90s. Less technology. No Instagram or TikTok. A little more economic prosperity. A lower cost of living.

Is it any wonder why our youth wants to go back to that? What do you think?