The Rise of The Library of Things
8 million tons.
16,000,000,000 pounds.
That’s how much weight in electronic waste gets thrown out by Americans every year.
Sounds absurd right?
Think about it - toasters, calculators, cell phones, air fryers, TV’s, remote controls, gaming systems, computers, laptops, CD players, DVD players - the list goes on. And what happens in a couple years when the consumer replaces all of those gadgets again with the newest model?
Whether we’d like to admit it or not - sustainability is not the average American consumer’s strong suit - but a rising movement in communities known as “The Library of Things” is looking to quell these jarring numbers.
Heineken turned Knicks' Josh Hart's Groupchat into a Reality
Imagine this: You’re texting your friends in the group chat on a Friday night to make a plan, debating on what bar to go to for drinks. Eventually, you all agree on one, and when you pull up, you start to realize around the bar, there are references to all the inside jokes you have with your pals in the chat.
This, for probably most, is a terrifying concept.
But for the New York Knicks shooting guard Josh Hart, it was all in good fun when Heineken launched a bar that did exactly that, as part of their “Social off Socials” campaign.
Duolingo's Social Media Transformation
Learning a language in this day and age has never been more accessible.
Gone are the days of the Rosetta Stone CD’s collecting dust, or sitting in your car and repeating back butchered sentences cluttered with clunky, mispronounced words.
Since its launch in 2012 to its massive climb over the last decade-plus, Duolingo has taken the online education / language-learning market by storm - with a ton of help from recent adaptations through social media.
Creative Trends in 2021
With each new year comes new visions in the artistic realm. Art and design elements in 2021 seem to offer a refreshing glimpse of 2020’s hardships. Several themes can be identified in 2021’s current creative trends.
Inclusion in the Advertising Industry
The Alliance for Inclusive and Multicultural Marketing (AIMM), a sector within the Association of National Advertisers (ANA), is working closely with agencies to increase multicultural marketing efforts in order to better appeal to larger, more diverse consumer bases.