As folks who spend their day figuring out how to catch someone’s attention, our interest was piqued when we read that there might be a way to quantify the quick social judgments we make based on a stranger’s face. Researchers at the University of York have measured small differences in the dimensions of various faces and have linked those differences to emotional responses. Knowing which faces evoke feelings of trustworthiness or authority or friendliness is pretty powerful stuff. Read More.