Almost half of Coca-Cola’s business comes from away-from-home venues; restaurants, bars, movie theaters and sport stadiums. Although, Coca-Cola’s Fairlife milk and Simply orange-juice brands have sold well during the pandemic as people have eaten more at home, the company’s biggest soda brands have taken a hit from a steep drop-off in soda fountain sales and venues being closed. The sales volume of Coke based on the number of unit cases declined 25% in April compared to the previous year. By June, that decline stood at 10%. The beverage company believes the biggest challenges of the pandemic are behind it and their marketing strategy will have to change. For instance, Coke is now meeting consumer demands for countless service by introducing a mobile pay option for its 52,000 Freestyle soda dispensers, which let customers mix sodas and pour them into their own containers.