The Instagram app we fell in love with is no longer (sigh). “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become”, the company’s official blog has stated. The newly designed symbol portrays a simple, clean, and flat look. However, regardless of the company’s efforts to stay true to their rainbow colors and camera the Internet reacted poorly. Majority of people felt the new design was unimpressive and underwhelming. The company’s app update makes them a part of the flat-design logo group, along with Uber and Google. A lot of negative comparisons of copycatting were made between Instagram and Uber, who just did a revamp on their app a few months ago. Ian Spalter, Instagram’s head of design, said, “Brands, logos and products develop deep connections and associations with people, so you don’t just want to change them for the sake of novelty. But the Instagram icon and design was beginning to feel not reflective of the community, and we thought we could make it better”. And we feel they succeeded. The new logo is more modern and eye-catching. The black-and-white palette and simplified buttons puts imagery in the spotlight. The redesign eliminates the chance of distractions and really focuses in on the content being posted every second. The logo may have changed, but the meaning of Instagram has not.