With the country in a state of complete unrest, most brands have decided it’s best to express support and postpone any marketing initiatives as most feel this is not the right time for celebration. Consumers are more interested in riot gear than PlayStations right now. In a tweet, the company explained that while they understand gamers worldwide are excited to see PS5 games, “we want to stand back and allow more important voices to be heard”. Sony is not the first video game company to delay a launch out of respect. EA said it was postponing a first-look at Madden NFL 21. The world is on a march, and it’s not to purchase the latest game.