Burger King brings us the Whopperito. The fast-food chain began selling the burrito-burger combo nationally at just $2.99 for a limited time. “It’s certainly one of the first times that we’ve tapped into the Tex-Mex category,” Alex Macedo, North American president of Burger King stated. “It’s one of the fastest-growing categories – consumers like the freshness of it. They like the mix of flavors”. The Whopperito ingredients include beef, tomatoes, onions, lettuce and pickles inside a flour tortilla topped with a queso sauce. What’s not to love?! This will hopefully attract new customers who are not eating Chipotle Mexican Grill after the E. coli and norovirus outbreak. However, this is not the first time burger chains have dipped into the Tex-Mex pool. McDonald’s sold chicken fajita roll-ups at some Southern California restaurants but failed to successfully tap into the trend. The restaurant industry has been facing continuous challenges as consumers are pulling back on dining out and chains are in endless competition with each other. Offering low-priced meals and blanketing the market with ads sometimes just isn’t enough, sometimes you have to simply take cues from your frenemies’ menus.