NBC has less than ten advertising spots left to sell before Super Bowl 52 kicks off Sunday, February 4th. What does that mean for advertisers and what can the viewers expect? “In the years past, it was a race to see who could create the most humorous creative around the Super Bowl, but last year you had creative teams and brands sit down and find elements of which they wanted to align their product and their band with and going all-in on statements,” commented Unruly North American president Steven Sottile. This year many predict we will see bold statements around climate change and expect to see women take the center stage on the celeb endorsement, integration side of advertising and shake up what is expected. PepsiCo chose to star Peter Dinklage and Morgan Freeman in its Super Bowl ad, who is sponsoring the Super Bowl. The spot promotes two new products: lemon-lime flavored Mountain Dew Ice and spicy Doritos Blaze. PepsiCo is trying to jumpstart its big beverage brands. Indra Nooyi predicted accelerated spending on the company’s bigger brands highlighting how Dew Ice and Doritos Blaze Super Bowl ads will make “advertising history” as “the first time one company has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial”. It will sponsor the halftime show this year, as it did last year. As far as Super Bowl Sunday is concerned, it’s ‘go big or go home’ when it comes to the game and advertising!