Listen up Rachel Ray. And this goes for you too, Emeril, Giada and Naked Chef. Your cookbooks are fish wrap compared to the culinary wonder that is The Twinkies Cookbook. Any hack can whip up a chicken dish. But could you dream up Twinkie Sushi, Twinkie Burrito, or the unbelievably READ MORE >
Today (September 18) marks the one-year anniversary of the day Randy Pausch gave his inspirational Last Lecture at Carnegie Mellon. It has since become something of a phenomenon. If you have not had a chance to see it, do yourself a favor and watch. There’s nothing earth shattering here. Nothing READ MORE >
Surowiecki first developed his ideas for Wisdom of Crowds in his “Financial Page” column of The New Yorker. Many critics found his premise to be an interesting twist on the long held notion that Americans generally question the masses and eschew groupthink. “A socialist might draw some optimistic conclusions from all of this,” wrote READ MORE >
There has been so much buzz about this book I felt a little strange putting it up on the MilkBlog. But, just in case you have not heard about “The Long Tail”, here are my two cents. Like most marketing books you really only need to read the first 3-4 READ MORE >
Obsessed with what we can do with our mobile phones and the Web, it’s easy to lose sight of the big picture, because so much is changing and so fast. We are distracted by it. This book steps back to look at our use of new technology and draws some uncomfortable and challenging conclusions READ MORE >
Martin Lindstrom’s Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight And Sound provides an unusual treatise based on Millward Brown’s study linking branding and sensory awareness. ‘Sensory branding’ is a relatively new concept: Brand Sense takes the next step from study results to outline a six-step program for READ MORE >
Acknowledging the 22 million households in America that have increased buying power and the desire to live an accessible luxurious lifestyle, “Mass Affluence: Seven New Rules of Marketing to Today’s Consumer”, largely provides observations on the cultural shifts towards an affordable luxury, and the opportunities that exist there for companies READ MORE >
Positing that “a brand is a belief system,” Hanlon, founder and CEO of “primal branding” company Thinktopia, throws a reverse spin on the 12-step addiction recovery program to trumpet his 7 steps (called “key factors”) to inspire consumer addiction. His formula has vaguely mythic qualities: successful brands, he argues, come READ MORE >