The mushroom industry is booming and is projected to be worth a whopping $19.33 billion by 2030, according to Allied Market Research. This growth is being driven by a number of factors, including; Increasing popularity of mushrooms in pharmaceutical, nutraceutical, and dietary supplement industries, a growing consumer interest in health READ MORE >
“Teenagers obsessing over celebrities,” scoffs an older generation, shaking their heads. But while Michael Jordan’s influence transcended sneakers, today’s digital landscape brews a different kind of obsession – one brewed not by talent, but by algorithms. Gen Alpha, born after 2010, is growing up in a TikTok-fueled reality where skincare READ MORE >
While dealing with the stress and isolation of the world-stopping pandemic, some not-so-surprising habits reared their ugly little heads – most notoriously, the knack we humans have for seeking and finding solace in booze. More and more of COVID-19’s residual effects have permanently shifted our culture. But is there an READ MORE >
For those of us that shamelessly indulged in the masterpiece that is Sex and the City, most of us were thrilled to hear that the show was coming back for round 2 seventeen years after the original series concluded. What we didn’t know was that the producers would kill off READ MORE >
I never knew I could love a motorcycle ad until I saw these powerful ones by Harley Davidson based out of the Czech Republic. When we think of the Czech Republic we picture the fairytale city of Prague, their ongoing recovery from the Cold War, and of course, the beer READ MORE >
If you’re looking for an ad that’ll make you think, look no further. Gillette’s “We Believe” campaign surfaced in 2019 during the height of the #MeToo movement and talks of “toxic masculinity” and immediately became a controversial topic of conversation. The ad’s aim was to take their age-old slogan—“the best READ MORE >
When it comes to food and beverage, what better way to advertise your new product than to offer it to your customers for free? There’s a catch, though… and if you didn’t pay attention in high school Spanish then you might be in trouble. Nothing beats a Corona with a READ MORE >
Once upon a time, JetBlue offered a new direct flight from NYC to Palm Springs. There’s plenty of ways to advertise this, right? Wrong. JetBlue took “thinking outside the box” to a whole new level when they dropped massive blocks of ice into Manhattan. Inside these ice blocks were prizes READ MORE >
28—that’s the number of school shootings we’ve had in the U.S. in 2021 alone. The most recent school shooting at Oxford High School in Michigan on November 30th sadly comes with little surprise and demands the attention of the nation when confronting the divisive topic of gun violence in the READ MORE >
If you’ve seen AMC’s Mad Men, you’ve probably wondered how to get a job in advertising—STAT. All jokes aside, the series paints a picture of advertising on Madison Avenue in the 1960’s complete with groundbreaking creative pitches, luxurious client dinners, and never-ending happy hours (seriously, all day long). It was READ MORE >