If you’re looking for an ad that’ll make you think, look no further. Gillette’s “We Believe” campaign surfaced in 2019 during the height of the #MeToo movement and talks of “toxic masculinity” and immediately became a controversial topic of conversation. The ad’s aim was to take their age-old slogan—“the best READ MORE >
28—that’s the number of school shootings we’ve had in the U.S. in 2021 alone. The most recent school shooting at Oxford High School in Michigan on November 30th sadly comes with little surprise and demands the attention of the nation when confronting the divisive topic of gun violence in the READ MORE >
The Alliance for Inclusive and Multicultural Marketing (AIMM), a sector within the Association of National Advertisers (ANA), is working closely with agencies to increase multicultural marketing efforts in order to better appeal to larger, more diverse consumer bases. After a thorough analysis of advertisements aired during the Super Bowl, aspects READ MORE >
The ability to effectively communicate to a mass audience is just as vital for the survival of the health industry as it is the advertising/marketing/PR industry– if not more, when considering the importance of spreading awareness about certain diseases and health trends. There is an obvious knowledge gap between scientists READ MORE >
In honor of Women’s History Month, we’re spotlighting our creative director, Jack Sisterhenm, for his new piece entitled “The state and its affairs.” His work depicts a collage of headline court cases dating back 200 years in American history. Rather than attaching the cases to one certain person or group READ MORE >
A portrait of Breonna Taylor, the 26-year-old Black emergency medical technician shot dead by police in her own home earlier this year, will appear on the cover of the latest issue of O, The Oprah Magazine. It is the first time in the magazine’s 20-year history that the cover will not READ MORE >
‘Don’t Do It’, the powerful message behind Nike’s new anti-racism ad. It is calling on Americans to do something different from the brand’s iconic call to ‘Just Do It’. It is now calling on Americans to not turn their back or be silent on the painful and present issue of racism in READ MORE >
Apart from Nike, corporate brands speaking out in support of the Black Lives Matter movement have been few and far between – that is, until now. As protests sweep the U.S., a wave of brands have vocalized their support of the #BlackLivesMatter movement. Brands initiatives have included pledging donations and offering up READ MORE >
With the country in a state of complete unrest, most brands have decided it’s best to express support and postpone any marketing initiatives as most feel this is not the right time for celebration. Consumers are more interested in riot gear than PlayStations right now. In a tweet, the company explained that READ MORE >
Two black music industry executives Brianna Agyemang and Jamila Thomas, who work for music talent firm Platoon and Atlantic Records initiated this campaign to focus on the music industry. After word got out, other major recording companies backed the campaign. As black boxes filled our social news feed, we witnessed how #blackouttuesday became READ MORE >