Beast, Cyclops, Gambit, Rogue, Storm and Wolverine. Marvel’s marvelous superhero mutants, the X-Men, are the subject of one of the hippest new style collaborations – between KITH and ASICS. KITH – the American fashion and lifestyle brand established in 2011 by footwear and clothing designer Ronnie Fieg – has teamed READ MORE >
When you think of athletic footwear industry giants, a few brands immediately come to mind: Nike, Adidas, Reebok, Asics, New Balance…but have you ever heard of On? On, the running shoe trailblazer founded in Switzerland in 2010 has taken the sneaker world by storm, completely upending the industry with their READ MORE >
Fashion styles from the 1990s have heavily influenced the way Gen Z, or the “Zoomers,” are dressing. With the help of social media apps such as Tik Tok and Instagram, different ideas on how to style different pieces, and outfit inspiration, can be quickly disseminated and readapted per each new READ MORE >
Most luxury fashion brands stray from commenting on social affairs. Part of its mystifying charm is that with the title ‘luxury’ comes the implication that it is timeless– as if the industry is too elite to have to disclose their opinions on current events, publicly. As the events that took READ MORE >
Loungewear, cottagecore, and athleisure are expected to rule the 2021 fashion scene, likely as a byproduct of the coronavirus pandemic lockdowns– people really took sweatpants, workout clothing and DIY tie dyed hoodies and made it fashion. Some top global brands expected to grow in popularity this year include: Brother Vellies: READ MORE >
Perhaps one of the most beneficial aspects of social media is how information can be disseminated about a certain person, place, or thing in the matter of seconds. This can quickly become a company’s PR crisis, however, when they are exposed for their wrongdoings. Amazon, Nike, Zara, H&M and Victoria’s READ MORE >
Over two decades ago, Gap was American fashion. Its signature logo hoodies were seen everywhere, and its marketing attracted big names like Sarah Jessica Parker and Madonna. Now in 2020, a year that will go down in history, the American mall is a dying breed. It is predicted that between READ MORE >
Some retailers are turning to popular social media personalities to detail post-pandemic protocols and boost the allure of visiting their stores. Wendy Nguyen, a fashionable Instagram personality with 1.1 million followers, is regularly tapped by retailers like Macy’s and Banana Republic to promote their wares on social media. The posts all praised READ MORE >
The first Monday in May is typically celebrated with the annual Met Gala. But like many events these days, fashion’s biggest night was postponed. However, Anna Wintour wouldn’t let the day pass by without a celebration of sorts. “It would be impossible to recreate the gala on Monday evening, though READ MORE >
At a time when the coronavirus pandemic has turned a face mask into a necessity, the NBA is jumping into the market. The league recently announced that it has teamed up with Fanatics to launch a line of cloth face coverings, featuring logos and designs for all 30 NBA and READ MORE >