Payless transformed their store and influencers payed big bucks for the “designer” shoes. Would you believe a $19.99 pair of shoes, could be sold for over $600? Well you better believe it! The shoe store Payless teamed up with advertising agency DCX Growth Accelerator to create a fake store for READ MORE >
Rihanna and Beyonce break Vogue standards during their takeovers. In the 126 years that Vogue magazine has been in print, not once has a black photographer been hired to shoot one of the hundreds of covers. Vogue editor Anna Wintour gave megastar Beyonce unprecedented control over her cover shoot. Beyonce decided READ MORE >
An interesting take on the evolution of fashion over the past century. It’s no surprise that fashion evolves over the years. The iconic staples from one decade can be a total faux paux (looking at you 80s clothes!) just a few years later. Even if you aren’t a fashion guru, READ MORE >
The Oscars represent the height of Hollywood glitz and glam; a celebration of the movies that America loved…or didn’t. This award show had the typical must-see fashion successes and faux pas, boring presenters and hilarious bright spots. The big winners include Jordan Peele for Get Out who was historically the READ MORE >
Rent the Runway’s new ingenious ads focus on converting your closet into a place to hold more than just clothes is nothing else but a great idea. “We’re trying to build awareness around Rent the Runway and how revolutionary a company and ad idea this is. “We offer a subscription READ MORE >
The Met Gala is often referred to as the Oscars of the East Coast. The guest list is a mix of elite celebrities, fashion icons, honorees, and media industry heavyweights. It is arguably the most anticipated event to take place in New York City each year. This year, the exhibition READ MORE >
Why go designer when you can just go Ikea? A new Balenciaga bag is taking a page out of Ikea’s creative book with their latest design that mimics Ikea’s famous blue tote. But aside from the striking resemblance, the price tag is a wee bit different. The designer bag is READ MORE >
What does it mean to have soul? Is soul in music? Is soul a lifestyle? Is soul objective? In fashion, soul is in Gucci’s new campaign ‘Soul Scene’. ‘Soul Scene’ is a far cry from Gucci’s previous creative campaigns and a statement on industry diversity. Featuring only African-American models and READ MORE >
Ralph Lauren is in need of a major marketing makeover. For the first time in fifty years, the iconic fashion brand has hired its first chief marketing officer. As a part of the company’s new evolution marketing campaign, the fashion retailer is aiming to create a larger voice. “As we READ MORE >
Department stores up and down the price spectrum are under intense pressure to show they can still be relevant and central to the shopping experience. Apparel chains have been talking for over two years now about how they plan to address fast fashion and compete with Internet shopping. When Macy’s READ MORE >