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Corona Hard Seltzer with a Twist

December 14, 2021

When it comes to food and beverage, what better way to advertise your new product than to offer it to your customers for free? There’s a catch, though… and if you didn’t pay attention in high school Spanish then you might be in trouble. Nothing beats a Corona with a READ MORE >

A Case Study on Nostalgic Advertising: Chili’s

November 19, 2021

Chili’s restaurant was never something to write home about but it is the epitome of consistency and comfort. You know what to expect when you walk into a Chili’s and until this moment, you probably thought you had their brand all figured out. Then came the “Chilin’ Since ‘75” campaign. READ MORE >

“The World May Never Know”

November 19, 2021

Admit it, Tootsie Rolls probably didn’t rank very high on your “favorite candy” list as a kid. In fact, you found the massive cluster of them at the bottom of your Halloween candy basket slightly disappointing. Tootsie Pops, on the other hand, were a step up. And with advertising like READ MORE >

Trust Me, the Beer Doesn’t Taste Better

November 19, 2021

Have you ever bought a product based solely on its unique packaging or a clever commercial that you wished you had thought of? I once fell victim to a brand I never thought I would… Miller Lite. They got someone who, for the most part, doesn’t voluntarily drink light beer… READ MORE >

Chickens Can Take Selfies Now?

November 5, 2021

It’s a Sunday morning and you’ve got the breakfast of champions in front of you (and I’m not talking Wheaties). Buttery pancakes, extra crispy bacon, and the fluffiest eggs you’ve ever seen. Now, do you ever wonder… where did those eggs come from? Did they actually come from a grazing READ MORE >

‘Churkey’ Is the New Turkey for Thanksgiving

November 24, 2020

Thanksgiving is looking a little different this year so why spend hours roasting a turkey when in a matter of minutes, you can have a Churkey! Uber Eats has teamed up with Popeyes to offer diners an alternative to your typical time-consuming bird. The two brands are promoting the new READ MORE >

Suds For Spuds

September 9, 2020

Busch’s latest brew is for the dogs. Dog Brew priced at $9.99 for a four-pack, is free from alcohol and hops—both no-nos for pooches. Instead, it’s made with bone-in pork butt, whole corn, celery, basil, mint, turmeric, ginger and water. While the new drink is meant for the canine crew, READ MORE >

How COVID-19 Is Quickening The Pace Of Marketing Change At General Mills

September 9, 2020

General Mills and other packaged food marketers were in an enviable position early on during the coronavirus pandemic. Shoppers were filling their in-person and online carts with loads of products, from cereals including Cheerios and Lucky Charms to Betty Crocker cake mixes. “We’re all trying to do the same thing, and it’s READ MORE >

A Local Hard Seltzer Company Designed Face Coverings You Can Drink Through

July 24, 2020

One local company in New Jersey is selling masks with a straw flap that allows people to drink while remaining covered up. Crook & Marker, a spiked hard seltzer brand created TasteMask. The masks come in four different colorful patterns with tropical themes and all proceeds from sales will be donated READ MORE >

Trader Joe’s Packaging Plans

July 24, 2020

A petition is asking Trader Joe’s to remove ‘racist packaging’ from its ethnic food products following Aunt Jemima, Uncle Ben’s and Eskimo Pie brands’ recent responses. About 2,400 want the grocery chain to rename products labeled “Trader Ming’s”, “Trader José” or “Trader Giotto’s, which refer to Chinese, Mexican or Italian food. The label READ MORE >

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