Burger King brings us the Whopperito. The fast-food chain began selling the burrito-burger combo nationally at just $2.99 for a limited time. “It’s certainly one of the first times that we’ve tapped into the Tex-Mex category,” Alex Macedo, North American president of Burger King stated. “It’s one of the fastest-growing READ MORE >
The legendary bourbon brand, Wild Turkey, announced that Matthew McConaughey will be the brand’s new creative director effective immediately. McConaughey will exist as the bourbon’s vision behind and in front of the camera. The actor will direct and star in a triple-threat global campaign including television, print, and digital slated READ MORE >
As a child you were probably yelled at one time or another for only eating the marshmallows out of your bowl of Lucky Charms. Your pruny fingertips, bent spoons, or bowl of only toasted oats probably gave you away. There was something magical about your cereal’s milk becoming the colors READ MORE >
A couple weeks ago milk* blogged about PepsiCo’s decision to bring back aspartame in their soft beverage products. “When we launched Diet Pepsi aspartame-free, it’s because there was a huge consumer need for that product, PepsiCo CEO Indra Nooyi said. She continued to say, “People get incredibly fastidious about their READ MORE >
Chili’s is taking a step back and reminding their customers the major restaurant chain was started by “hamburger hippies” as an effort to try to increase their sales decline. The throwback campaign’s tagline is ‘Chilin’ Since 75’, revisiting the restaurant’s origin. Its marketing strategy is threefold; television, digital, and social READ MORE >
Great news for Pepsi enthusiasts! Crystal Pepsi will be stocked on shelves nationwide for a limited time August 8th. The return of the aspartame-sweetened Diet Pepsi comes after a harsh backlash when the soft beverage company reformulated their product. “Pepsi is all about pop culture and few things are as READ MORE >
New York City is a year-round vacation destination. However, the lucky ones who visit the Big Apple during the summer months experience the inescapable summer heat that blankets the city. Luckily, the city is equipped with a variety of Rooftop Restaurants solely there for those needing to take a break READ MORE >
Memorial Day Weekend is just days away, and in our eyes, we can now safely say ‘Hello Summer’! Our minds will (or probably already have) start imagining and daydreaming about all of our favorite seasonable pleasures; sunshine, the beach, pools, sunglasses, lemonades, watermelon, and of course, ice cream. PureWow, a READ MORE >
In May 2006, a communications agency called Hakuna Matata, which specialized in luxury living, joined marketing forces with The Fun Group, an amusement park installation company, and created Dinner in the Sky. The concept is as simple as its name, a flying dinner table. Over the past decade, this Belgian READ MORE >
Denmark’s WeFood opened a grocery that sells surplus food and it’s a hit. The store, run by volunteers, sells only “food past its sell by date, with prices up to 50 percent cheaper than in normal shops.” WeFood rescues fruit and veggies that have had a bumpy ride in the READ MORE >