The Alliance for Inclusive and Multicultural Marketing (AIMM), a sector within the Association of National Advertisers (ANA), is working closely with agencies to increase multicultural marketing efforts in order to better appeal to larger, more diverse consumer bases. After a thorough analysis of advertisements aired during the Super Bowl, aspects READ MORE >
With each new year comes new visions in the artistic realm. Art and design elements in 2021 seem to offer a refreshing glimpse of 2020’s hardships. Several themes can be identified in 2021’s current creative trends. For starters, themes of condolence and kindness seem to emanate in the art scene. READ MORE >
Fashion styles from the 1990s have heavily influenced the way Gen Z, or the “Zoomers,” are dressing. With the help of social media apps such as Tik Tok and Instagram, different ideas on how to style different pieces, and outfit inspiration, can be quickly disseminated and readapted per each new READ MORE >
In this time of uncertainty, there is one thing that has puzzled the minds of many recently: do Americans really believe they can contract the coronavirus by drinking Corona beer? Recent weeks have seen a spike in internet searches for “corona beer virus” and “beer coronavirus.” This seems to suggest READ MORE >
Commercials may soon be taking a different form. Rather than absentmindedly listening to another ad about a product you already knew about, Pandora radio is introducing interactive voice ads. Instead of manually skipping advertisements, users will be prompted to say aloud “yes” to learn more about a product or “no” READ MORE >
South by Southwest, the annual tech, music, and film meetup held in downtown Austin, Texas, was canceled a week before it was scheduled to start. It is the first time in the festival’s 34-year history that it has ever been canceled. Austin Mayor Steve Adler announced that due to a READ MORE >
Similar to Facebook and Instagram, Twitter will now be introducing a story feature called “Fleets.” Users will be able to post content that cannot receive likes or retweets, and the posts will disappear after 24 hours. Fleets will be located at the top of a user’s profile, just like other READ MORE >
The famous skateboarding brand Supreme, known for high end collaborations with luxury brands like Louis Vuitton, teamed up for a shocking collaboration with none other than… Oreo? Yes, the two brands came together to create a limited-edition cookie colored red and stamped with the iconic Supreme logo. The cookies dropped READ MORE >
Looking for something new and exciting to read? Be sure to read this introduction to Joe Carvalko’s new novel, which deals with the emerging age of tech and what it means for us as human beings. Delving into the exponentially evolving present-day realities of every futuristic sci-fi adventure film comes READ MORE >
What was initially an ad meant to introduce the world to the “beauty of no artificial preservatives” has become a polarizing topic of debate amongst many. While some are all for the transparency as well as the devotion to creating a burger that is not as processed, some simply cannot READ MORE >