Popeyes is revealing a brand refresh featuring a simplified, more mature version of its classic logo, which has only seen minor tweaks since the fast-food chain was found in 1972. The logo itself is all one color, ‘unapologetically orange’, and has a more uniform typeface that will work better on digital READ MORE >
Johnson & Johnson will have a Band-Aid – several of varying shades – for racial diversity, as it plans to launch a new multi-tone pack of bandages. “We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight READ MORE >
Starbucks is clarifying its support of Black Lives Matter with the release of a shirt designed by some of its staffers that includes the name of the movement. “We see you. We hear you. Black Lives Matter. That is a fact and will never change,” the company said in a letter READ MORE >
Quaker Oats, which owns the 131-year-old brand, is making big changes to Aunt Jemima as it works towards racial equality. The logo of the brand, familiar to shoppers on every supermarket shelf that features pancake mix and pancake syrup – a staple of the classic American breakfast – features an African American READ MORE >
Twitter is the social media platform that has always played a significant role in crisis communications, so it comes as no surprise that brands have raised their Twitter voice during the pandemic, some even with humor and sarcasm. “There’s no playbook, but when it comes to social media, knowing when READ MORE >
Apple and Google, the world’s two biggest tech companies, are joining forces to build an opt-in-contract-tracing tool using Bluetooth technology that could help public health officials and others track the spread of Covid-19 within the next several months. The ‘contact-tracing’ tool will allow people (if they opt in) to track READ MORE >
The ongoing coronavirus pandemic doesn’t lessen the importance of networking. The ability to network in order to develop, or make new contacts, is another area of business that has been dramatically impacted by the coronavirus outbreak. People can still build meaningful and useful relationships at home by finding ways to READ MORE >
Gap Inc. is the latest retailer to announce that they will be using their factories to create personal protective equipment for healthcare workers who are dealing with severe shortages during the pandemic, “we will be pivoting resources so factory workers can make masks, gowns & scrubs for healthcare works on READ MORE >
With Black Friday and Cyber Monday around the corner, many consumers are growing excited about new holiday purchases. But who is more excited, the consumer or the businesses providing the products? This year, Cyber Monday is expected to rake in $9.4 billion, a huge increase from 2018. The study shows that the main READ MORE >
The moment we’ve all been waiting for. The vault of wonder. The newest kid on the streaming block. Disney+ has made its debut, surpassing 10 million subscribers on just the first day. Disney’s new streaming service provides more competition to players such as Netflix, Amazon, and Hulu. However, amidst the hype, READ MORE >