‘Tis the season to drop healthy eating habits, so this piece found in the NYTimes felt extra timely. We’ve all experienced it, “I’ve been so good with my diet,” or “I killed myself in that spin class,” so I earned this chocolate caramel frappuccino. Psychologists call it the “licensing effect” READ MORE >
Russian biologist, Yegor Malashichev is looking beyond humans to explore the mystery of left vs. right-handedness. Human beings were once thought to be the only species with a consistent bias for one “hand” and with 90% of humans favoring the right since the time of the Neanderthals, much of the READ MORE >
We’re pretty lucky at milk* to be working with several clients who believe in long-term sustainability and giving back. We also hate to waste, that’s why this piece in the Huffington Post caught our eye. Recently, France’s parliament voted to forbid big supermarkets from destroying unsold food, requiring them to READ MORE >
Memorial Day, the official kickoff to summer, is just one week away and many of us at milk* have made preemptive dietary strikes to get our bods beach-ready. In the middle of switching from kale to juicing, we found “The 10 Biggest Health Food Misconceptions” from Mashable and nearly dropped READ MORE >
Late last year our CCO, Kelly Coveny, began Curious Pilgrim, a blog designed to continue the momentum of her highly acclaimed web/book/journey, Empire of Disruption. As in Empire, Coveny searches for ways in which we can move beyond the life-sucking productivity-efficiency-accomplishment paradigm of success to find what makes us feel alive again and READ MORE >
We get all excited when advertising inspires us to reach for our dreams and to strive to be better than we ever thought possible. Even better when that message does some pretty heavy lifting for a brand’s image and lovability. Closing in on 3-million hits, this spot by Widen + READ MORE >
What do Aretha Franklin, Mindy Kaling, Natalie Young, and Nick Woodman have in common? At some point in their careers they hit obstacles. Through strength and tenacity each were able to achieve their dreams. American Express plays into this theme with their new campaign. The brand has been with you READ MORE >
If you don’t know the name, Veronika Scott, you should. Why? Because Veronika is doing something that should inspire us all to try a little harder. It started with a college class assignment: develop something that fulfills an actual need. Veronika started to research homeless shelters to see what she READ MORE >
Leo Burnett’s cover of the February issue of Cosmopolitan magazine has come out, but not without some controversy. In 2004, Shafilea Ahmed, a 17-year-old British-Pakistani woman was suffocated and murdered by her family after she refused an arranged marriage. This cover design aims to bring awareness and change to a READ MORE >
There’s something to be said for shrewd budgeting. It’s something no one wants to do, but if done correctly, can set you up for the rest of your life. Introduce John Steinert, 25, who has taken every aspect of his life and turned it into a comprehensive monthly budget. “I READ MORE >